2006-07 ELI Fellows
Recent Duke graduates Amar Shah and Colleen Owen have been chosen
to participate in the 2006-2007 ELI Fellows program. Read more about
them and their placements below.
Both ELI Fellows will be working with Ten
Thousand Villages in Akron, Pennsylvania. Ten Thousand Villages’
mission is grounded in social impact, offering a marketplace to
artisans in the developing world in need of a sales channel for
their handmade items. Its goal is to benefit the artisan by offering
alternative income generation, creating opportunity for improved
livelihood through fair trade.
The ELI Fellows program places Duke students in the field with
social entrepreneurs for one year following their graduation. The
mission is for ELI Fellows to create extraordinary personal experiences
by making significant contributions to social entrepreneurs' organizational
capacity and social impact.
Amar Shah
Duriung his Fellowship, Shah will focus on Ten Thousand Villages'
merchandizing and capacity building:
Merchandising:
• Help develop a SKU management plan including product attributes
such as size, season, color, material, and in-store placement.
• Develop plan to monitor out-of-stock inventory.
• Study the impact of the new re-order system on the supply
chain.
• Assist with implementation of holiday merchandise distribution
plan for company stores.
• Attend Metrics team meetings.
• Assist with merchandise projects as needed.
Capacity Building Assessment Project:
• Analyze data to determine both specific artisan group and
regional opportunities for buying from new groups.
• Develop a spreadsheet profile of active fair trade producers
not currently supplying Ten Thousand Villages.
• Conduct research and gather demographic information on different
regions/ countries of the world in order to identify new markets
for Ten Thousand Villages investment.
• Draft a capacity building plan to inform how Ten Thousand
Villages will buy from new artisan groups and double purchases for
the next five years.
Colleen Owen
During her ELI Fellowship, Owen is focusing on Ten Thousand Villages'
general and E-commerce marketing:
Marketing:
• Assist with the development of articles and copy for newsletters,
press releases, promotions and literature.
• Assist in the electronic consolidation of all marketing
images and information.
• Contribute to the planning and implementation of Ten Thousand
Villages' retail promotions.
• Participate in the brand development testing process.
• Assist with Fair Trade Alliance activities such green festivals
and International Federation of Alternative Trade (IFAT) efforts,
as well as Ten Thousand Villages' annual national workshops.
• Provide general editing and proofreading support within
the marketing team.
• Work with the media coordinator to plan for artisan visits.
E-Commerce Marketing:
• Help design and execute a plan to strengthen the artisan-product
connection on the e-commerce website.
• Contribute original and relevant copy and design ideas for
the news page, customer promotional emails and online promotions.
• Assist with content management for the public website
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